Netflix + OpenAI
Netflix + OpenAI
I developed a prototype of a feature for Netflix's mobile app, where I integrated a chat bot with artificial intelligence, capable of recommending lists of content generated from prompts entered by the user.
I developed a prototype of a feature for Netflix's mobile app, where I integrated a chat bot with artificial intelligence, capable of recommending lists of content generated from prompts entered by the user.
I developed a prototype of a feature for Netflix's mobile app, where I integrated a chat bot with artificial intelligence, capable of recommending lists of content generated from prompts entered by the user.
I developed a prototype of a feature for Netflix's mobile app, where I integrated a chat bot with artificial intelligence, capable of recommending lists of content generated from prompts entered by the user.
Client
Netflix
Year
2023
Category
Product Design
Insight
Insight
Research has revealed that Netflix users spend an average of 18 minutes looking for something to watch, which is twice as long as cable TV viewers. Seeking to reduce this decision fatigue and inspired by the revolution presented by ChatGPT, I created the “Tips for You” feature.
Research has revealed that Netflix users spend an average of 18 minutes looking for something to watch, which is twice as long as cable TV viewers. Seeking to reduce this decision fatigue and inspired by the revolution presented by ChatGPT, I created the “Tips for You” feature.
Research has revealed that Netflix users spend an average of 18 minutes looking for something to watch, which is twice as long as cable TV viewers. Seeking to reduce this decision fatigue and inspired by the revolution presented by ChatGPT, I created the “Tips for You” feature.
Insight
Research has revealed that Netflix users spend an average of 18 minutes looking for something to watch, which is twice as long as cable TV viewers. Seeking to reduce this decision fatigue and inspired by the revolution presented by ChatGPT, I created the “Tips for You” feature.
Design
Design
Using the design kit from the Netflix app, I incorporated the new feature to be part of the user's journey when searching for something to watch.
When opening the AI chat, the user describes the occasion and the bot asks questions to make the list of recommendations even more assertive. Once the user is satisfied with one of the suggested lists, they can add the full list to their application home page.
Using the design kit from the Netflix app, I incorporated the new feature to be part of the user's journey when searching for something to watch.
When opening the AI chat, the user describes the occasion and the bot asks questions to make the list of recommendations even more assertive. Once the user is satisfied with one of the suggested lists, they can add the full list to their application home page.
Using the design kit from the Netflix app, I incorporated the new feature to be part of the user's journey when searching for something to watch.
When opening the AI chat, the user describes the occasion and the bot asks questions to make the list of recommendations even more assertive. Once the user is satisfied with one of the suggested lists, they can add the full list to their application home page.
Design
Using the design kit from the Netflix app, I incorporated the new feature to be part of the user's journey when searching for something to watch.
When opening the AI chat, the user describes the occasion and the bot asks questions to make the list of recommendations even more assertive. Once the user is satisfied with one of the suggested lists, they can add the full list to their application home page.
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