CR4CK TH3 C0K3

CR4CK TH3 C0K3

With a challenge full of mysteries and a difficulty to match the event's audience, we aroused curiosity and engaged Brazil's top hackers at Campus Party 2019.

With a challenge full of mysteries and a difficulty to match the event's audience, we aroused curiosity and engaged Brazil's top hackers at Campus Party 2019.

With a challenge full of mysteries and a difficulty to match the event's audience, we aroused curiosity and engaged Brazil's top hackers at Campus Party 2019.

With a challenge full of mysteries and a difficulty to match the event's audience, we aroused curiosity and engaged Brazil's top hackers at Campus Party 2019.

Client

Coca-Cola Brasil

Year

2019

Category

Brand Experience

lounge at the event

lounge at the event


In our lounge at the event, we have a big screen and lots of mysteries. Starting with the binary code totem. By translating the message, campers were prompted to download the app created for the activation, through which the journey of the challenges would take place over the days of the event.

Instantly, we had the attention of the public, who within minutes were already circulating around the space looking for answers while exchanging theories among themselves about what the action was about.


In our lounge at the event, we have a big screen and lots of mysteries. Starting with the binary code totem. By translating the message, campers were prompted to download the app created for the activation, through which the journey of the challenges would take place over the days of the event.

Instantly, we had the attention of the public, who within minutes were already circulating around the space looking for answers while exchanging theories among themselves about what the action was about.


In our lounge at the event, we have a big screen and lots of mysteries. Starting with the binary code totem. By translating the message, campers were prompted to download the app created for the activation, through which the journey of the challenges would take place over the days of the event.

Instantly, we had the attention of the public, who within minutes were already circulating around the space looking for answers while exchanging theories among themselves about what the action was about.

lounge at the event


In our lounge at the event, we have a big screen and lots of mysteries. Starting with the binary code totem. By translating the message, campers were prompted to download the app created for the activation, through which the journey of the challenges would take place over the days of the event.

Instantly, we had the attention of the public, who within minutes were already circulating around the space looking for answers while exchanging theories among themselves about what the action was about.

Mobile App

Mobile App

In our app developed in partnership with Yazo, we fed the campers' curiosity with mysterious missions and hints, all in a “social network” format.

The campers exchanged information with each other, collaborating to solve the challenges and score points in the ranking.

At the end of each day of the event, we had the winners, those who proved to be the most dedicated and intelligent to solve all the challenges and accumulate the most points.

In our app developed in partnership with Yazo, we fed the campers' curiosity with mysterious missions and hints, all in a “social network” format.

The campers exchanged information with each other, collaborating to solve the challenges and score points in the ranking.

At the end of each day of the event, we had the winners, those who proved to be the most dedicated and intelligent to solve all the challenges and accumulate the most points.

In our app developed in partnership with Yazo, we fed the campers' curiosity with mysterious missions and hints, all in a “social network” format.

The campers exchanged information with each other, collaborating to solve the challenges and score points in the ranking.

At the end of each day of the event, we had the winners, those who proved to be the most dedicated and intelligent to solve all the challenges and accumulate the most points.

Mobile App

In our app developed in partnership with Yazo, we fed the campers' curiosity with mysterious missions and hints, all in a “social network” format.

The campers exchanged information with each other, collaborating to solve the challenges and score points in the ranking.

At the end of each day of the event, we had the winners, those who proved to be the most dedicated and intelligent to solve all the challenges and accumulate the most points.

battiston

battiston

battiston

battiston

©2025 GABATTI

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©2025 GABATTI

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