CR4CK TH3 C0K3
CR4CK TH3 C0K3
With a challenge full of mysteries and a difficulty to match the event's audience, we aroused curiosity and engaged Brazil's top hackers at Campus Party 2019.
With a challenge full of mysteries and a difficulty to match the event's audience, we aroused curiosity and engaged Brazil's top hackers at Campus Party 2019.
With a challenge full of mysteries and a difficulty to match the event's audience, we aroused curiosity and engaged Brazil's top hackers at Campus Party 2019.
With a challenge full of mysteries and a difficulty to match the event's audience, we aroused curiosity and engaged Brazil's top hackers at Campus Party 2019.
Client
Coca-Cola Brasil
Year
2019
Category
Brand Experience



lounge at the event
lounge at the event
In our lounge at the event, we have a big screen and lots of mysteries. Starting with the binary code totem. By translating the message, campers were prompted to download the app created for the activation, through which the journey of the challenges would take place over the days of the event.
Instantly, we had the attention of the public, who within minutes were already circulating around the space looking for answers while exchanging theories among themselves about what the action was about.
In our lounge at the event, we have a big screen and lots of mysteries. Starting with the binary code totem. By translating the message, campers were prompted to download the app created for the activation, through which the journey of the challenges would take place over the days of the event.
Instantly, we had the attention of the public, who within minutes were already circulating around the space looking for answers while exchanging theories among themselves about what the action was about.
In our lounge at the event, we have a big screen and lots of mysteries. Starting with the binary code totem. By translating the message, campers were prompted to download the app created for the activation, through which the journey of the challenges would take place over the days of the event.
Instantly, we had the attention of the public, who within minutes were already circulating around the space looking for answers while exchanging theories among themselves about what the action was about.
lounge at the event
In our lounge at the event, we have a big screen and lots of mysteries. Starting with the binary code totem. By translating the message, campers were prompted to download the app created for the activation, through which the journey of the challenges would take place over the days of the event.
Instantly, we had the attention of the public, who within minutes were already circulating around the space looking for answers while exchanging theories among themselves about what the action was about.


Mobile App
Mobile App
In our app developed in partnership with Yazo, we fed the campers' curiosity with mysterious missions and hints, all in a “social network” format.
The campers exchanged information with each other, collaborating to solve the challenges and score points in the ranking.
At the end of each day of the event, we had the winners, those who proved to be the most dedicated and intelligent to solve all the challenges and accumulate the most points.
In our app developed in partnership with Yazo, we fed the campers' curiosity with mysterious missions and hints, all in a “social network” format.
The campers exchanged information with each other, collaborating to solve the challenges and score points in the ranking.
At the end of each day of the event, we had the winners, those who proved to be the most dedicated and intelligent to solve all the challenges and accumulate the most points.
In our app developed in partnership with Yazo, we fed the campers' curiosity with mysterious missions and hints, all in a “social network” format.
The campers exchanged information with each other, collaborating to solve the challenges and score points in the ranking.
At the end of each day of the event, we had the winners, those who proved to be the most dedicated and intelligent to solve all the challenges and accumulate the most points.
Mobile App
In our app developed in partnership with Yazo, we fed the campers' curiosity with mysterious missions and hints, all in a “social network” format.
The campers exchanged information with each other, collaborating to solve the challenges and score points in the ranking.
At the end of each day of the event, we had the winners, those who proved to be the most dedicated and intelligent to solve all the challenges and accumulate the most points.


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Streamer Nível Fanta
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2019
2019

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2019

Streamer Nível Fanta
Event Brand Experience
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2019

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2019

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